Wasn't The River supposed to be scary?

I'm watching this week's episode of The River over breakfast, and I'm confused. Didn't they advertise it as really scary, at least for TV? While I like some things about it (especially some of the character dynamics and examination of how reality shows affect their subjects), this is . . . not scary. I don't do well with scary. I could barely make it through The Woman in Black. But this I can casually watch over breakfast? On the one hand, I'm happier this way, because if it were actually scary I probably wouldn't manage to watch. But . . . I still feel like this is not at all what they told us the show would be.